Cloud Computing – Fizzle, Bubble or Real Pay Dirt? – Part I

By Johannes, on May 6th, 2010

Spending much of my time talking to folks about Cloud Computing, both here and recently also in Europe, I’m struck by two things: Most everyone has heard of Cloud Computing and is sure it’s a happening, important trend. But it seems to be a minority that truly seems to have grasped essential concepts of Cloud Computing such as virtualization or the opportunities of mobile computing. Second, many aren’t really clear on why Cloud Computing is a good thing from purely a business point of view. Partly that is due to Cloud Computing by and large still being a technology revolution driven by technorati for the technically literate, and partly because the business community at large has not yet wrapped their minds around the product impact potential of Cloud Computing for their own [...]

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What do People Mean When They Say “Cloud Computing”?

By Johannes, on March 25th, 2010

A recent exchange on one of LinkedIn’s Cloud Computing interest groups, answering the moderator’s question of what is Cloud Computing, illustrated how broad – and at times confused – the various Cloud Computing definitions are. Similarly, following the topic in the media one is confronted with a plethora of at times contradictory definitions. Adding in the marketing messages companies send out about their Cloud Computing offerings, no wonder a newcomer to the space gets confused. So, we are proposing three groups of definitions that circumscribe how “Cloud Computing” seems to be used in the press and marketing [...]

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Back to the Future

By Renee, on February 25th, 2010

As part of the “C” in BTC Logic I am continually surprised to find large respected businesses paying so little attention to people using their products and services. After all what is the User Experience if not the building block of any business process.

There are many discussions taking place around UX, is it relevant today or it is marketing hype?  After all some say the experience is completing the intended user goal. If s/he can accomplish the goal the experience is perceived as a good one, right? As with most things the devil is in the details, particularly when Web [...]

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Thoughts on Nicolas Carr’s bestseller “The Big Switch: Rewiring the World, from Edison to Google”

By Johannes, on January 16th, 2010

While Nicolas Carr’s 2008 bestseller “The Big Switch: Rewiring the World, from Edison to Google” insightfully forecasted likely changes arising from the ongoing shift to utility computing infrastructures, he didn’t fully explore what we believe will be the consequences from this revolution to software product and user interaction design, and how software products will be consumed and [...]

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Salesforce.com “Chatter” – Its Real Opportunity is to Re-invent how Businesses Is Conducted

By Johannes, on December 1st, 2009

Salesforce should seize the opportunity and use their newly launched “Chatter” technology base to broadly enable real-time, cross-company workflows, and thus revolutionize the speed and ease with which businesses – small or large – work together and make joint decisions, and Chatter will indeed become Salesforce’s “biggest breakthrough [...]

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Leveraging the Growth Opportunities of Disruptive Technologies

By Renee, on November 12th, 2009

Information technology is currently being transformed by two trends: Cloud Computing and Web 3.0.

Cloud computing is comprised of a set of strategies, approaches, and technologies related to innovative methods of infrastructure utilization.

Web 3.0 applications are enabling users to use rich media more effectively and to assemble mash-ups of applications that meet their individual needs.

One can benefit from taking an integrated and continuous view of these technologies:

An integrated approach to assessing the user needs and cost considerations of Cloud Computing and Web 3.0 technologies can create growth and enable organizations to scale more effectively and profitably.

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