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	<title>BTC Insight &#187; Salesforce.com</title>
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	<description>The BTC Logic Team Blog</description>
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		<title>Thoughts on Nicolas Carr’s bestseller “The Big Switch: Rewiring the World, from Edison to Google”</title>
		<link>http://blog.btclogic.com/the-big-switch/</link>
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		<pubDate>Sat, 16 Jan 2010 23:14:23 +0000</pubDate>
		<dc:creator>Johannes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[UI Design]]></category>
		<category><![CDATA[Utility Computing]]></category>
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		<description><![CDATA[While Nicolas Carr’s 2008 bestseller “The Big Switch: Rewiring the World, from Edison to Google” insightfully forecasted likely changes arising from the ongoing shift to utility computing infrastructures, he didn’t fully explore what we believe will be the consequences from this revolution to software product and user interaction design, and how software products will be consumed and used. [...]]]></description>
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		<title>Salesforce.com “Chatter” – Its Real Opportunity is to Re-invent how Businesses Is Conducted</title>
		<link>http://blog.btclogic.com/salesforce-com/</link>
		<comments>http://blog.btclogic.com/salesforce-com/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 18:56:33 +0000</pubDate>
		<dc:creator>Johannes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chatter]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Salesforce.com]]></category>
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		<description><![CDATA[Salesforce should seize the opportunity and use their newly launched "Chatter" technology base to broadly enable real-time, cross-company workflows, and thus revolutionize the speed and ease with which businesses – small or large – work together and make joint decisions, and Chatter will indeed become Salesforce’s “biggest breakthrough ever”. [...]]]></description>
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