BTC Insight » Creative http://blog.btclogic.com The BTC Logic Team Blog Mon, 02 Aug 2010 18:27:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Art Imitating Life: New Design Trends for the Web http://blog.btclogic.com/art-imitating-life-new-design-trends-for-the-web/ http://blog.btclogic.com/art-imitating-life-new-design-trends-for-the-web/#comments Thu, 11 Feb 2010 09:52:48 +0000 Renee http://blog.btclogic.com/?p=112 Like a lot of others, I read the 2010 predicted web design trends, from both a designer’s and developer’s point of view.  At first, I thought that most of these creations were designer driven; site designs using bold graphics, large typography, magazine layouts and edgy artistic styles, and trendy technologies like rich media and mashup capable applications developers are enjoying coming up with.  But after watching how these new trends were being implemented, I realized that they are actually stemming from the evolving needs of companies competing for internet eyeballs.  With corporations progressively vying for search engine status and [...]]]> http://blog.btclogic.com/art-imitating-life-new-design-trends-for-the-web/feed/ 0 Lead Generation and the User Experience http://blog.btclogic.com/lead-generation-and-the-user-experience/ http://blog.btclogic.com/lead-generation-and-the-user-experience/#comments Fri, 08 Jan 2010 19:42:12 +0000 Renee http://blog.btclogic.com/?p=82 We hear about new products daily – some stick, others don’t. I would think the reasons why products are excepted have many factors: culture, needs, habits, access to the product or the lack thereof and let’s not forget the elusive cool component.

Google recently released what it calls, a contact extension form, available to viewers selecting a first position ad. Click the ad, form appears, submit form, lead goes to Google – yes Google, advertiser calls Google within 24 hrs to pick up the lead.

We at BTC Logic are curious if viewers will engage in this process or not. During the [...]]]> http://blog.btclogic.com/lead-generation-and-the-user-experience/feed/ 0