BTC Insight » Azure http://blog.btclogic.com The BTC Logic Team Blog Mon, 02 Aug 2010 18:27:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Why Microsoft sees its future in [Rich Services] Cloud http://blog.btclogic.com/why-microsoft-sees-its-future-in-rich-services-cloud/ http://blog.btclogic.com/why-microsoft-sees-its-future-in-rich-services-cloud/#comments Sun, 18 Oct 2009 14:39:17 +0000 Charlton http://blog.btclogic.com/?p=38 From health care systems to cellphones, Steve Ballmer wants Microsoft “to invent everything that’s important on the planet.” http://www.nytimes.com/2009/10/18/business/18msft.html?th&emc=th

Microsoft is very much aware that they are facing a present where the traditional desktop OS and traditional thick desktop apps (i.e. Office) are being squeezed and a future where these lines will have less relevance. Without a path forward –  MS Online (the first full Cloud app suite for SMB/Enterprise – essentially MS Office in the Cloud with Rich Services clients) and to make “Cloud run better on Win7″ – Microsoft is looking at a bleak future with diminishing revenue streams.

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