When googling “cloud computing” companies, in less than 0.30 seconds you receive 20,600,000 hits. Included in the hit list are the top 10 to 100 companies to watch, as well as insights on how these companies are changing the world. The list includes company sizes from start-ups, all the way to large, publicly established companies making lots of noise and promising the world’s best possible solutions.
What seems to be missing is a business perspective ranking, or a tool kit that lets a business executive quickly ascertain what companies and areas make sense to investigate. Not wanting to spend unnecessary time, it seems that breaking the companies into the three common categories – IaaS, PaaS, and SaaS – adds very little value by not providing enough information to evaluating choices.
BTC Logic believes any senior executive wants the following questions answered.
- What companies provide:
• business focused applications?
• essential or foundational cloud services?
• infrastructure?
• platforms? - • specific consulting services that enable the cloud?
If some smart, knowledgeable, and impartial people just listed their top 10 companies by these 5 questions that alone, it would save man-years of just aiming in the right direction. Of course, such a list has only a short time horizon and needs to be updated several times a year, but at the very least, it gives the executive enough information to start a meaningful selection process.
BTC Logic realizes the enormous challenge delivering quality cloud solutions that satisfy business needs. Left to googling cloud computing companies, a non-technical executive is immediately overwhelmed by the sheer number of players; and the fact that cloud computing is delivered via a complex set of services. Depending on drivers, there is the uneasy feeling that such cloud services have profound impact on companies’ business processes and infrastructure, security, third party providers, and accounting systems to start with. Then, there is the existential dilemma of problems occurring at any point along a complicated, network based delivery chain. With the fear of lost revenue, brand damage, low customer and employee satisfaction, and potentially higher costs, the executive realizes this is a major inflection point and wants objective information. The answer: Look for an outside perspective that takes an executives point of view.

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