http://blog.btclogic.com/mashups-on-the-move/ The BTC Logic Team Blog Fri, 23 Jul 2010 15:11:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.btclogic.com/mashups-on-the-move/comment-page-1/#comment-299 Thomas Molitor Mon, 15 Feb 2010 23:02:07 +0000 http://blog.btclogic.com/?p=108#comment-299 The goal is to breakdown the walled garden between marketing and sales. Historically, revenue attribution has caused silos to form within an organization which end up competing against each other, at the expense of the overall performance of the company. Simply put, the VP of Marketing and the VP of Sales are now moving their offices closer together and technology is the enabler of that closer relationship. The goal is to breakdown the walled garden between marketing and sales. Historically, revenue attribution has caused silos to form within an organization which end up competing against each other, at the expense of the overall performance of the company. Simply put, the VP of Marketing and the VP of Sales are now moving their offices closer together and technology is the enabler of that closer relationship.

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